If you read our last article, you’re probably already sold on the idea of automating some of your Facebook messages while out of the office. The good news is that today we’re back with a few more tips about using Facebook for HVAC companies.
Scheduling Content: Facebook for HVAC
Think about when your customers are most likely to be online and cluster your content to be shared at those times. In a home setting, this means that many users are online in the mornings before 8.30am, then again after 7pm. This is the time that people like to browse their social media.
Try scheduling two pieces of content per day on your Facebook page in the morning and evening to get the attention of your customers
What Sort Of Content?
The great news is that you don’t (all of a sudden) have to come up with new and unique ideas for your Facebook page twice a day, 365 days a year. The best rule for any Facebook page is to share other content about 80% of the time, and your own information 20% of the time.
Try not to share the same content post, after post. Start off your day with a picture from another HVAC related page, or even a meme.
We recommend ‘HVAC Hacks’ if you are looking to share how systems shouldn’t be maintained, or even just for the shock factor! Of course, we’d be delighted if you’d like to share one of our blog posts or content from our own Facebook page too.
How To Increase Your Reach For Free
What is reach? Put simply, reach is the number of people who will have seen your posts on their timeline. Each post has a different engagement, and this relates to how many people share, comment, like, or react to your Facebook posts.
There a number of ways to increase your reach for free (the other option is paying Facebook). You don’t have to pay for your social media numbers to increase; if you do it right, then the content will engage your followers more, they will respond, and your reach will increase naturally.
Ask an open-ended question of your followers. ‘When was the last time you had your heating system serviced?’ is an update that will generate discussion, especially if you follow it up with a statement like ‘we recommend you service your heating at least every 6 months for optimal results’.
Be funny, everybody appreciates humor, no matter what business they are in. Use a free service such as Giphy to generate a moving gif and share that on your Facebook page.
Or maybe try a meme generator and come up with your own HVAC-related meme!
When Should You Share Your Own Content On Facebook?
There’s a very simple rule of thumb here, and that is that you should share what is important, what is relevant, and what is timely.
Important means safety issues and notices, information about recalls, service interruptions, and information that your customers need to know immediately. Don’t worry about what time to post; share the important information as soon as you have it.
Relevant posts are those that your customers will identify with and appreciate. Perhaps it’s news about an award your company has won or a long service award that an employee has received. It’s information that is related to your company and that can be expressed simply.
Timely posts are those that contain limited special offers or hours of opening during holidays and special events.
How Often Should You Share Your Own Content?
Ok, so let’s assume that you’ve taken all of our advice for Facebook for HVAC to heart and are sharing posts from newspapers, other Facebook pages, videos, memes, and gifs. So when will you have time to share your own information? Give or take, set aside a post every second day for your own company.