{"id":1115,"date":"2018-08-16T19:57:34","date_gmt":"2018-08-16T17:57:34","guid":{"rendered":"https:\/\/www.synchroteam.com\/blog\/?p=1115"},"modified":"2019-01-02T00:59:58","modified_gmt":"2019-01-01T23:59:58","slug":"running-field-service-management-company-heres-get-free-advertisement","status":"publish","type":"post","link":"https:\/\/www.synchroteam.com\/blog\/?p=1115","title":{"rendered":"Running a field service management company? Here’s how to get free advertisement"},"content":{"rendered":"

Any company that wants to succeed<\/b> must stay in the public eye<\/b> for as long as possible. In the end, whether it’s a field service management company or any other type of business, a company needs its brand to be well-known – and the traditional way to achieve this is advertisement and marketing campaigns<\/a>.<\/p>\n

Now, what if you’re not a giant like Apple or Coca-Cola, and your advertisement budget is a bit too small? The lack of investment in marketing<\/b> is a real issue for any field service management company, especially if we take into account the ever-growing competence and the difficulty to stand out above the others<\/a>.<\/p>\n

So if you want your brand to be known, no matter if you have the means or not to achieve it, it’s still a good idea to try out new ways to get more publicity<\/b> for your field service management company… and even more if they’re free<\/b>! In this article we’ll suggest a few.<\/p>\n

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<\/p>\n

Send press releases<\/h2>\n

Press releases feel a bit old-school, but they still work<\/b>. Just take into account that in a world dominated by Internet and social media, press releases are a bit a hit-or-miss tool. But it the media choose to publish your press release, there it is: free advertisement<\/b> for the new product or service released by your field service management company without hardly any investment.<\/p>\n

From that moment on, you can also establish a good relationship<\/b> with the press that usually covers your sector<\/a>. Just make sure you provide specialized journalists with juicy information and early access to new products, and they’ll probably show their gratitude with articles about you and your business.<\/p>\n

Take part in charitable events<\/h2>\n

Giving back to the community part of what you earn doesn’t only make you feel good<\/b>, it can also give you certain benefits such as free advertisement for your field service management company. You won’t even have to take money<\/b> out of the bank! You can, for instance, offer a free HVAC revision<\/b> to any NGO or similar organization that accepts donated work. A very positive point for your business!<\/p>\n

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Stay active on social media<\/h2>\n

We’ve already mentioned a few times the importance of being active on social media<\/a>. A large percentage of potential customers<\/b> for your field service management company may find you thanks to them. So if you haven’t done so yet, create company profiles on Facebook and Twitter<\/b>, design a corporate website<\/a> (or even a blog!) and start using them to share relevant content<\/b> related to your business and professional field.<\/p>\n

Join relevant industry events<\/h2>\n

Besides the charitable events aforementioned, you can also get some free publicity by taking part in conferences and talks<\/b> related to the field service management professional field. It’s a great way not only to make some valuable networking<\/b> with other companies, but also to be a speaker<\/b> in any of those events. If the chance arises, lose the public-speaking fear and grab it!<\/p>\n

Win awards!<\/h2>\n

Most industry fields have a bunch of award-giving competitions<\/b>, and for your field service management company, winning one of those would be a great way to obtain lots of free advertisement<\/b>. All HVAC industry related media would publish the news, and of course you’d have tons of interesting material<\/b> to share on social media, send as press release or even write about on your own blog<\/a> – like we did in Synchroteam<\/a>.<\/p>\n

These tips will surely help you get free publicity with less effort<\/b>. The same happens when you start using Synchroteam! Everything suddenly becomes easier to handle. Download the free demo now<\/a> and let us help you<\/b> run your field service management company.<\/p>\n","protected":false},"excerpt":{"rendered":"

Any company that wants to succeed must stay in the public eye for as long as possible. In the end, whether it’s a field service management company or any other type of business, a company needs its brand to be well-known – and the traditional way to achieve this is advertisement and marketing campaigns. Now, […]<\/p>\n","protected":false},"author":6,"featured_media":1116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[84,46],"yoast_head":"\nFree advertising for Field Service Companies - Synchroteam Blog<\/title>\n<meta name=\"description\" content=\"Press releases, staying active on social media, winning awards, and attending industry events are a few free ways to advertise your field service company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.synchroteam.com\/blog\/?p=1115\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free advertising for Field Service Companies - Synchroteam Blog\" \/>\n<meta property=\"og:description\" content=\"Press releases, staying active on social media, winning awards, and attending industry events are a few free ways to advertise your field service company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.synchroteam.com\/blog\/?p=1115\" \/>\n<meta property=\"og:site_name\" content=\"Synchroteam.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T17:57:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-01T23:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.synchroteam.com\/blog\/wp-content\/uploads\/2018\/08\/marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Santos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.synchroteam.com\/blog\/?p=1115#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.synchroteam.com\/blog\/?p=1115\"},\"author\":{\"name\":\"Elena Santos\",\"@id\":\"https:\/\/www.synchroteam.com\/blog\/#\/schema\/person\/c965522a3cdb2e2933df70a77962be04\"},\"headline\":\"Running a field service management company? 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