{"id":1199,"date":"2019-02-08T18:47:17","date_gmt":"2019-02-08T17:47:17","guid":{"rendered":"https:\/\/www.synchroteam.com\/blog\/?p=1199"},"modified":"2019-05-20T10:40:11","modified_gmt":"2019-05-20T08:40:11","slug":"field-service-company-print-ads-worth","status":"publish","type":"post","link":"https:\/\/www.synchroteam.com\/blog\/?p=1199","title":{"rendered":"Your field service company and print ads: is it worth it?"},"content":{"rendered":"

Once <\/span>you\u2019ve decided to take the leap<\/b> and start using a software solution like Synchroteam for your field service company, everything changes. You start to realize (and enjoy!) the <\/span>advantages of using automated tools<\/span><\/a> and having access to all work-related documents and information anytime, anywhere. This is when you may wonder if, as a field service company that works mostly online, you should ever bother with <\/span>print advertising<\/b> again.<\/span><\/p>\n

After all, <\/span>it\u2019s already 2019<\/span><\/a> and print media sometimes sounds like ancient history. Then again, maybe the target your field service company is aimed at is still clinging to old habits. So, should you go straight ahead with digital tools and strategies, or still consider print advertising as part of your budget? <\/span>The answer depends<\/b>, as we just said, of your target audience, as well as the industry in question, Let\u2019s take a deeper look and hopefully we can guide you towards <\/span>the right decision<\/b><\/p>\n

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What if your customers still use print media?<\/h2>\n

The first thing you must ask yourself is whether your field service company customers still rely on print advertising to find services they\u2019re looking for. Because <\/span>you should only invest in adverts on print media if your target users will see them<\/b>. And the only way to know that is to have a very clear image of <\/span>who your target users are<\/span><\/a>.<\/span><\/p>\n

If you still don\u2019t know the answer to that, start by doing some <\/span>audience research<\/b> and create customer personas. These are basically standard profiles based on demographic data, that represent the kind of person who would hire your field service company.<\/span><\/p>\n

With this information you\u2019ll be able to take a <\/span>more educated decision<\/b> and keep your advertising efforts on track. And of course, avoid <\/span>wasting money on ads that nobody will see<\/span><\/a>!<\/span><\/p>\n

Knowing your users is key in this matter. Because being a field service company, an important percentage of your potential customers likely <\/span>still relies on print media<\/b> to look for maintenance companies. People in certain age ranges still reach for the Yellow Pages, or take a look at the classifieds in the newspaper or magazines. And you don\u2019t want to miss those work opportunities by <\/span>focusing solely on the digital world<\/span><\/a>.<\/span><\/p>\n

\"Your<\/p>\n

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Advertising on magazines may still be worth it<\/h2>\n

Talking about magazines, you may have dreamed at some point about having <\/span>one of those full-page ads<\/b> with your field service company logo on an important, nationwide magazine. Would it still make sense today?<\/span><\/p>\n

The answer depends on the magazine you choose. As weird as it may sounds, you\u2019re probably better off with <\/span>advertising on a local magazine<\/span><\/a>, versus a national one. Major cities usually have various publications, including newsletters and magazines, which work as <\/span>perfect advertising platforms<\/b> for your field service company.<\/span><\/p>\n

This is because they\u2019re specifically created for the same area you work in, and therefore can end up <\/span>reaching more potential customers<\/b> than a national magazine – even if their print run is smaller. The trick here is aiming for more specific targets!<\/span><\/p>\n

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Other ways to make the most of print media<\/h2>\n

Even though some forms of advertising on print media are quite expensive, don\u2019t restrain yourself out of the idea of saving money. Your field service company can <\/span>benefit from other print advertising methods<\/b> which are also a bit cheaper.<\/span><\/p>\n

Your technicians<\/span><\/a>, for example, should carry <\/span>business cards<\/b> and even <\/span>brochures<\/b> on each of their visits, along with all their tools and equipment. Something as simple as a card can help satisfied customers spread the word about your services, or call you again in case of need. Talking about brochures, you can also hand those out at local events and fairs. <\/span><\/p>\n

By the way, you can also <\/span>combine print advertising with online methods<\/b> – adding a scannable QR code to anything you print. Make this code point <\/span>to your website<\/span><\/a>, or even better, to a special page with discounts for those who insert a special code (included in the card or brochure, of course). You can also make it link to <\/span>your social media profiles<\/span><\/a>, and use those to create a drawing among potential customers of your field service company.<\/span><\/p>\n

So, as you can see, print advertising still makes sense – always considering, of course, certain parameters. <\/span>The main point here is knowing who you\u2019re working for<\/b>, and what kind of ad platform these people turn to when trying to find a field service company. If you get it right, the phone number they\u2019ll ring will be yours.<\/span><\/p>\n

 <\/p>\n

Try Synchroteam\u2019s free demo now!<\/span><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Once you\u2019ve decided to take the leap and start using a software solution like Synchroteam for your field service company, everything changes. You start to realize (and enjoy!) the advantages of using automated tools and having access to all work-related documents and information anytime, anywhere. This is when you may wonder if, as a field […]<\/p>\n","protected":false},"author":6,"featured_media":1201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[84,47,46],"yoast_head":"\nPrint ads for your field service company - Synchroteam Blog<\/title>\n<meta name=\"description\" content=\"Is it worth it to use print advertising to market your field service company that works mostly online and has instant access to work related documents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.synchroteam.com\/blog\/?p=1199\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print ads for your field service company - Synchroteam Blog\" \/>\n<meta property=\"og:description\" content=\"Is it worth it to use print advertising to market your field service company that works mostly online and has instant access to work related documents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.synchroteam.com\/blog\/?p=1199\" \/>\n<meta property=\"og:site_name\" content=\"Synchroteam.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-08T17:47:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T08:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.synchroteam.com\/blog\/wp-content\/uploads\/2019\/02\/newspaper.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Santos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.synchroteam.com\/blog\/?p=1199#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.synchroteam.com\/blog\/?p=1199\"},\"author\":{\"name\":\"Elena Santos\",\"@id\":\"https:\/\/www.synchroteam.com\/blog\/#\/schema\/person\/c965522a3cdb2e2933df70a77962be04\"},\"headline\":\"Your field service company and print ads: is it worth it?\",\"datePublished\":\"2019-02-08T17:47:17+00:00\",\"dateModified\":\"2019-05-20T08:40:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.synchroteam.com\/blog\/?p=1199\"},\"wordCount\":779,\"publisher\":{\"@id\":\"https:\/\/www.synchroteam.com\/blog\/#organization\"},\"keywords\":[\"advertising\",\"field service\",\"marketing\"],\"articleSection\":[\"Best practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.synchroteam.com\/blog\/?p=1199\",\"url\":\"https:\/\/www.synchroteam.com\/blog\/?p=1199\",\"name\":\"Print ads for your field service company - 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