{"id":880,"date":"2017-02-08T16:07:45","date_gmt":"2017-02-08T15:07:45","guid":{"rendered":"https:\/\/www.synchroteam.com\/blog\/?p=880"},"modified":"2017-02-08T16:35:03","modified_gmt":"2017-02-08T15:35:03","slug":"facebook-for-hvac-companies","status":"publish","type":"post","link":"https:\/\/www.synchroteam.com\/blog\/?p=880","title":{"rendered":"Facebook For HVAC Companies – A Basic Guide"},"content":{"rendered":"

If you read our last article<\/a>, you\u2019re probably already sold on the idea of automating some of your Facebook messages while out of the office. The good news is that today we’re back with a few more tips about using Facebook for HVAC companies<\/strong>.<\/p>\n

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Scheduling Content: Facebook for HVAC<\/h2>\n

Think about when your customers are most likely to be online and cluster your content to be shared at those times. In a home setting, this means that many users are online in the mornings before 8.30am, then again after 7pm. This is the time that people like to browse their social media.<\/p>\n

\"Schedule
Using Buffer to schedule content<\/figcaption><\/figure>\n

Try scheduling two<\/strong> pieces of content per day on your Facebook page in the morning and evening to get the attention of your customers<\/p>\n

What Sort Of Content?<\/h2>\n

The great news is that you don\u2019t (all of a sudden) have to come up with new and unique ideas for your Facebook page twice a day, 365 days a year. The best rule for any Facebook page is to share other content about 80% of the time, and your own information 20% of the time.<\/p>\n

Try not to share the same content post, after post. Start off your day with a picture from another HVAC related page, or even a meme.<\/p>\n

We recommend \u2018HVAC Hacks<\/a>\u2019 if you are looking to share how systems shouldn\u2019t<\/strong> be maintained, or even just for the shock factor! Of course, we\u2019d be delighted if you\u2019d like to share one of our blog posts<\/a> or content from our own Facebook page too.<\/p>\n

How To Increase Your Reach For Free<\/h2>\n

What is reach? Put simply, reach<\/strong> is the number of people who will have seen your posts on their timeline. Each post has a different engagement<\/strong>, and this relates to how many people share, comment, like, or react to your Facebook posts.<\/p>\n

There a number of ways to increase your reach for free (the other option is paying Facebook). You don’t have to pay for your social media numbers to increase; if you do it right, then the content will engage your followers more, they will respond, and your reach will increase naturally.<\/p>\n

Ask an open-ended question of your followers. \u2018When was the last time you had your heating system serviced?\u2019 is an update that will generate discussion, especially if you follow it up with a statement like \u2018we recommend you service your heating at least every 6 months for optimal results\u2019.<\/p>\n

Be funny, everybody appreciates humor, no matter what business they are in. Use a free service such as Giphy<\/a> to generate a moving gif and share that on your Facebook page.<\/p>\n