{"id":895,"date":"2017-03-28T11:28:10","date_gmt":"2017-03-28T09:28:10","guid":{"rendered":"https:\/\/www.synchroteam.com\/blog\/?p=895"},"modified":"2017-03-13T11:40:17","modified_gmt":"2017-03-13T10:40:17","slug":"blogging-for-hvac-companies","status":"publish","type":"post","link":"https:\/\/www.synchroteam.com\/blog\/?p=895","title":{"rendered":"Blogging for HVAC Companies"},"content":{"rendered":"

In our last post, we looked at how you can use search engines<\/strong> for success by reserving your business space online. However, reserving your location is only part of the bigger picture, because search engines use SEO (Search Engine Optimisation) to figure out which websites go to the top of a search. Today, we’re going to look about how blogging for HVAC<\/strong> can help your brand.<\/p>\n

Say, for example, a customer searched for an air con company in Boston. The first company to come up is \u201cAtlantic Heating and Air Conditioning\u201d and it\u2019s easy to see why. This company has a busy, regularly updated, blog<\/a>.<\/p>\n

Blogging is an effective and inexpensive way to boost your search ranking<\/strong> and get your company to the front page of search engine results in your area.<\/p>\n

What Can HVAC Companies Blog About?<\/h2>\n

Perhaps heating, ventilation, and air conditioning might not be the most exciting topics to write about so we\u2019ve got some suggestions for you to get you started.<\/p>\n

Why Is My?<\/h3>\n

Answer the \u2018why is my\u2019 question with your blog. To find out what popular questions are about air conditioning we simply asked Google and these are the types of queries that people type:<\/p>\n

\"Why<\/p>\n

You are, after all, the expert in your field. You answer all these kind of questions every day, so you\u2019re best qualified to answer<\/strong>.<\/p>\n

\"\"<\/p>\n

As you can see, people ask Google questions about HVAC all the time<\/strong>. If you can answer this kind of question on your blog, you\u2019ll easily be able to convert local queries to customers.<\/p>\n

Write Relevant Blogs For Your Audience<\/h2>\n

Keep an eye on the weather forecast. If you\u2019re based in Alaska and you know a freeze is coming, write about how to keep your heating going in extreme cold. If you\u2019re based in the South, and you hear about a heatwave on the way, write about how air conditioning can regulate the temperature in the office and home.<\/p>\n

Tips, Tricks, And How-To<\/h3>\n

There are some jobs in the home that even the most seasoned HVAC professional doesn\u2019t need to do on a call out, such as bleed a radiator. So why not write an instructional blogpost, or even film a short video showing your customers how to do it themselves. This will show customers that you are an authority in your area, and build trust.<\/p>\n

Money Saving\/Efficiency Advice<\/h3>\n

Everybody loves to save money. Write a blog post for your customers on how to use the appliances they already have efficiently. Is it more cost effective to keep your offices at a constant medium temperature, or to keep the offices at a lower temperature with a boost every now and again? How insulation and a proper airtight building can save money in the long run.<\/p>\n

Use Social Media To Share Your Content<\/h2>\n

When you write a blogpost, don\u2019t forget to share it<\/strong>. The more times a blog is shared and read, the more likely it is to go to the top of a search engine query. Use your customer email, and include them in your blog mailing list (with their permission). This gives you a great opportunity to remind your customers of what you do, and how you\u2019re always available to discuss their needs.<\/p>\n

\"Use<\/a>
We use Buffer to help share our blog posts<\/figcaption><\/figure>\n

Share your blogposts on social media accounts like Facebook<\/a> or Twitter<\/a> and don\u2019t be afraid to tag other HVAC companies, not forgetting Synchroteam<\/a> of course, in your posts. We\u2019re always happy to share interesting blogs and updates with our followers and readers.<\/p>\n

Do you blog for your HVAC business? We\u2019d love to hear more about what works for you and how you\u2019ve found it adds to your business!<\/h4>\n","protected":false},"excerpt":{"rendered":"

In our last post, we looked at how you can use search engines for success by reserving your business space online. However, reserving your location is only part of the bigger picture, because search engines use SEO (Search Engine Optimisation) to figure out which websites go to the top of a search. Today, we’re going […]<\/p>\n","protected":false},"author":6,"featured_media":896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[48,7,47,46,6,27],"yoast_head":"\nBlogging for HVAC Companies - Synchroteam.com Blog<\/title>\n<meta name=\"description\" content=\"Blogging for HVAC companies is a really effective way of bringing in new customers and improving your local SEO. 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