{"id":913,"date":"2017-04-19T10:40:38","date_gmt":"2017-04-19T08:40:38","guid":{"rendered":"https:\/\/www.synchroteam.com\/blog\/?p=913"},"modified":"2017-04-19T10:40:38","modified_gmt":"2017-04-19T08:40:38","slug":"913","status":"publish","type":"post","link":"https:\/\/www.synchroteam.com\/blog\/?p=913","title":{"rendered":"5 tips for a hypnotizing HVAC website!"},"content":{"rendered":"

How Does Your<\/em> Website Grow?<\/h2>\n

So you have a HVAC website and you\u2019re wondering why so few people stay on it. Let\u2019s face it, HVAC topics can be a hard sell sometimes. If you follow our guidelines, however, there\u2019s no reason why you can\u2019t outshine the rest!<\/p>\n

Stay Connected<\/h2>\n

Do you have social networks<\/a> for your HVAC company? Make sure to include them on your company website, and make sure those links are \u2018clickable\u2019 and open on a separate page or tab.<\/p>\n

\"open
Check your link settings<\/figcaption><\/figure>\n

Once you attract a visitor to your website, you want them to hang around and see what you\u2019re about. If you direct people way from your site, make sure that the link opens in a new tab. This way the visitors can always return to the original page and you lose less traffic down the rabbit hole that social media can be!<\/p>\n

What\u2019s On Your HVAC Website?<\/h2>\n

Is your website full of text with very few pictures? Is it rich in content and engaging?<\/p>\n

Where you do<\/em> have pictures are you using stock images? We\u2019ve all seen the lovely websites with the same smiley staff members and wondered where we\u2019d seen that friendly (and strangely good-looking) office worker before!<\/p>\n

\"Synchroteam
Ok, so it’s not an employee, but it IS our real office!<\/figcaption><\/figure>\n

One of the greatest assets your company will ever have is your workers<\/a>. So why not champion the staff and use pictures of them working? This is a great way to engage customers with the work that your team does and to help them identify the people they will meet on a service call.<\/p>\n

YouTube And Video<\/h2>\n

Did you know that YouTube is owned by Google? YouTube itself has a powerful search engine which plugs back into Google. You can\u2019t afford not to be on YouTube with your own company-specific channel if search is important to your HVAC company.<\/p>\n

The good news is that videos you post on YouTube will boost your search ranking. You can use your channel to share simple fixes for common customer complaints, show a typical day for a service engineer, or even a walkthrough of a recent project. YouTube videos can be easily embedded into most websites and blogs, which you can set to automatically play. Auto-play will increase your views on your channel and ultimately improve your search ranking even further.<\/p>\n

Be Responsive<\/h2>\n

How does your HVAC website look on different devices? Does it adapt to the size of the device you\u2019re using? Does it scale to a handheld smartphone, then increase in size for a tablet, and look completely different on a desktop? If so then you\u2019ve aced one of the most important website tests<\/a> there is.<\/p>\n

\"Responsive
Test the responsiveness of your site with a tool like this<\/figcaption><\/figure>\n

Having a \u2018responsive website\u2019 is extremely important on today\u2019s internet. The majority of visitors to your website will use a smartphone to find you. If your website doesn\u2019t work on a smartphone, then it\u2019s time to review your settings.<\/p>\n

Keep Customers Informed<\/h2>\n

It\u2019s always a good idea to use your website to inform your customers of news, updates, and special offers. It\u2019s natural that your news should go onto your website, even if you do enjoy the instant gratification of sharing good news on social media. We\u2019d advise you mark an occasion for posterity and use your website as well.<\/p>\n

Even better, why not pop an email subscription box<\/strong> underneath your news, or on the footer of your website? If you can catch the attention of a visitor for long enough they\u2019ll sign up. Treat each email address like gold-dust. It\u2019s a sign that you\u2019re doing something right, that people are interested in what you do, and that a customer will likely return to you for future business.<\/p>\n

Why not use your tips above to give your website a tune-up today?<\/h3>\n","protected":false},"excerpt":{"rendered":"

How Does Your Website Grow? So you have a HVAC website and you\u2019re wondering why so few people stay on it. Let\u2019s face it, HVAC topics can be a hard sell sometimes. If you follow our guidelines, however, there\u2019s no reason why you can\u2019t outshine the rest! Stay Connected Do you have social networks for […]<\/p>\n","protected":false},"author":6,"featured_media":914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4],"tags":[47,46,12,42,6,41,27],"yoast_head":"\n5 tips for a hypnotizing HVAC website! - Synchroteam.com Blog<\/title>\n<meta name=\"description\" content=\"A HVAC website can sometimes be a little...dry. With a few small tweaks, however, you can make your company website a pretty awesome place to hang around!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.synchroteam.com\/blog\/?p=913\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips for a hypnotizing HVAC website! - Synchroteam.com Blog\" \/>\n<meta property=\"og:description\" content=\"A HVAC website can sometimes be a little...dry. 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