Are you ready to bring sexy back to the plumbing business? No? Good! Yes, it might have been misleading, but I just used the word sexy to grab your attention. Let’s face it, most field service businesses aren’t, but that’s ok!
Attempts to sex up “boring businesses” usually ends in disaster, and the ones that succeed in grabbing attention really only manage it through comedy (difficult!) or derision (embarrassing!). You and I know that field service businesses aren’t really boring, but when you don’t have a shiny product or exotic service, it can be a hard sell.
So why are we even talking? Well, I’m here today to tell you that helping your field service company grab your potential visitor’s attention doesn’t mean you have to resort to cheap gimmicks. Likewise, because your industry is a little more…pedestrian, it doesn’t mean that you have to be a boring business either.
I’ll let you in on a secret I’ve learned in my years in digital marketing: eye-candy is nice, but killer info is truly captivating.