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Local SEO For Local HVAC Success

Location, Location, Location – Local SEO

When a customer is looking for a HVAC company nearby they no longer pick up the yellow pages and thumb through the listings. The first and probably the only way for them to find out who’s close enough to solve their problem speedily is a search engine.

In the past, you might have spent hours figuring out the text to include in your yellow pages ad. Nowadays it’s quick and easy to mark your territory on the internet, but you do still have to make sure you stand out from the crowd.

We’re going to cover off the two most popular search engines for businesses in this blog post; there are far more than that but these are the websites that the vast majority of your customers will use. Plus, as a bonus, we have another location website that most businesses neglect.

Google For Business

It would be difficult to find somebody who has never heard of Google as it’s the most popular search engine on the planet! Did you know that you can manage your business listing on Google for free? Not only can you get your address and website listed, but you can also have the listing marked on Google Maps, making it extremely easy for your customers to find you.

Info about Synchroteam

While it does take a little bit of time to set up, it’s easy to arrange your listing on Google. It is surprisingly easy to manage too. All you need to do is to sign up for a “Google My Business” account and you can do this with your existing GoogleMail (Gmail) account, or set up a new account altogether. Once your account is set up, it’s easy to mark your business on a map, monitor reviews and feedback, set opening hours, etc. You can also officially verify your business with Google which is a process where they contact you at your postal address to confirm you operate from that location.

The beauty of having your business listed with Google is that you have a virtual location on the search engine which gives customers a preview of your business. This can include images of your offices, busy hours for customers, and a click-to-call button straight at the top of your search engine results.

Bing Places For Business

Similar to Google, Bing allows you to claim your business location online. The process is similar. In this case, you use your Microsoft account to log into Bing Places For Business. You’ll have one of these accounts already if you use any of the Microsoft suite of applications such as Office (Word, Excel etc).

Bing places finds Synchroteam Paris

Interestingly, Bing allows you to hide your exact business address from the search results but still claim your location with a valid address. This could be very helpful for HVAC service companies who use a call centre for customers, for example.

If your company has more than one location, you can easily claim these using the Bing platform and the nearest address will show up in search to those who have their location services switched in their browser.

Apple Maps

Okay, we know that Apple Maps isn’t technically a search engine, but it is used by customers who use Apple software. So if your customers use an iPhone, iPad, or Mac for search (and these are all very popular) then you can’t neglect your business here. In fact, this map is the default for anybody using Apple software.

Apple Maps finds Synchroteam Paris

To claim your business location all you need to do is go to https://mapsconnect.apple.com/ then sign into your Apple account. You will have one of these if you use iTunes, or have one of the devices listed above. If not, it’s easy to set up.

You then set your relationship to your business and follow the simple steps to complete your listing.

If you haven’t got these three location based services enabled for your business then you’re missing a trick!

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Facebook For HVAC Companies – A Basic Guide

If you read our last article, you’re probably already sold on the idea of automating some of your Facebook messages while out of the office. The good news is that today we’re back with a few more tips about using Facebook for HVAC companies.

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Using social media for customer service in the HVAC industry

Social media for customer service – always be on!

As we mentioned in our last post, most people expect responses to Twitter queries within 2 hours of posing a question. And while this might be easy to manage during a 9-5 working day, how do you use social media for customer service outside of office hours?

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6 advanced tips: how HVAC can get the most out of Twitter

Last week, we took an in-depth look at the pros and cons of using social media for your service business. This week, we’re taking a look at one of the largest, most useful but often neglected social networks – Twitter for HVAC professionals!

Twitter for service businesses offers a swift, public way to deal with customer queries, complaints, and feedback. The biggest input in managing a Twitter account is time because having an account itself is free. Continue reading

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What can social networks do for your maintenance company?

Networking, recruiting, customer service and exploring new markets: social networks can do a lot for maintenance companies! However, service companies frequently neglect this element of their service experience. For example, in France, only approximately 30% of HVAC companies use social networks.

While some might be put off by a lack of resources or skills in-house, social networks are of prime strategic interest and deserve special attention. If your company uses dispatch software to deploy technicians in the field, read on to find out what social networking can do to help you stand out from the competition… Continue reading

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Synchroteam Affiliate Program launched this week

HQ kicked off this week with the launch of the brand-new Synchroteam Affiliate Program for our favourite clients and fans!

This is great news for you, because by doing barely anything at all, you could earn a nice 20% commission on all revenues generated by new clients YOU recommend.

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Synchroteam at Mobility for Business

Mobility for Business, France’s largest event for mobile apps and solutions, is taking place in Paris on November 8 and 9, 2016.

Synchroteam at Mobility for Business

This event is huge, with over 120 exhibitors, 3 keynote speeches, 43 workshops, and over 3,000 visitors. The themes this year are many and varied – app development, mobile marketing, geolocation, traceability and logistics, IOT and business security.

It’s bound to be a great event – with one proviso: this is a French-speaking event, so if you don’t parlez Français, you might want to check out a different event this year.

Synchroteam at Mobility for Business

As ever, Synchroteam will be there. You can find us at stand D29. We’d love to have a coffee and a chat, so if you’d like to set something up, let us know!

If you’d like to get a head-start, you can fin out more about Mobility for Business on Facebook, Twitter, and their website.

And you can find us here, here and here!

Come see Synchroteam at Mobility for Business, we’d love to meet you!

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Going Paperless in the Field Service Industry

Chances are, your field service business has been cutting down on paper – either on purpose or gradually – for a while now. But what if I told you that it wasn’t just the way field service is going these days, but a natural cultural change to data management and something your business really needs to get behind? Continue reading

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Don’t let smartphones diminish field service productivity

Field service productivity has seen a huge boost with the growth of FSM software. Being connected makes everything easier – dispatch software makes scheduling jobs more efficient while GPS mapping services mean you know where everyone is, and can attend the next customer as quickly as possible. For the technician in the field, being connected to headquarters through the cloud means much less paperwork and easier management of jobs throughout the day.

Mobility has clearly been a revolution in field services, meaning your techs are never stranded without the knowledge they need, their schedules are optimized, and customers are getting faster service.

Always connected can cause problems for field service productivity

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Field service security keeps customers happy

As field services are using more and more cloud-based technology and cloud/mobile hybrids like Synchroteam, it’s essential that employees take security seriously. Field service software is secure, but people are still an essential part of the system. It makes sense to ensure they’re not the weakest link. Continue reading

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