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Mobile field service: which is the best device?

When it comes to turn your team into a mobile field service company, there are a bunch of options to choose from. Whether it is an Android tablet or smartphone, an iPad or and iPhone, or even a laptop, the amount of devices available today in the market gives you enough freedom to find the best solution – the one that fits your company’s needs just right.

However, there’s no such thing as “one device for all“. Every field service company has its own needs and requirements. What is good for an HVAC company may not be enough for an IT maintenance service. Although adopting mobile field service in your company has a lot of advantages in work automatization and process efficiency, it’s definitely something you should think over before taking a final decision.

This post contains a list of a few basic points you should consider when choosing the right device for your workers – the one they’ll  use as a mobile field service team.

Mobile field service: which is the best device?

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GDPR – General Data Protection Regulation

General Data Protection Regulation

This post is intended to inform our European Union (EU) customers of the new rules about the protection of data imposed by the EU.

If your company is based in Europe, it is likely that you have heard about the upcoming changes to the protection of personal data in the form of the General Data Protection Regulation (GDPR).

The GDPR is European legislation that applies to organizations around the world that collect data on individuals from the EU, including those in the UK. This is an evolution of the existing EU data protection framework. In the coming weeks, we will give you more details on the measures we are implementing. To do this a new security section will be created on our support site.

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Field management and customer support

Last week we talked about New Year resolutions, and also about how to implement all necessary changes in your field management company to make those resolutions come true during 2018. Today we’ll focus on one of the most important areas for any company, no matter what industry they belong to – including field management, of course: Customer support.

The world has changed a lot (and quite fast, to be honest) in the last few years. Some businesses, however, claim they’ve been doing always the same, working the same way. But this is not true. Even if your company’s product remains the same, the way you work has changed, though you may not have noticed it. For starters, now smartphones and internet connectivity make work much more versatile. You have immediate access to information, anytime, anywhere. And let us not forget social media, which help you give a faster, closer and more efficient service to your customers.

Field management and customer support

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Make your field service company grow in 2018

Starting a new year often means leaving the past behind and making a fresh start. It’s a goof moment to think about everything you’ve learnt during the last twelve months, and apply that knowledge and expertise to the next twelve months. As a result of these considerations, one usually comes up with a bunch of New Year Resolutions: this is going to be the year I’ll quit smoking, I’ll go to the gym, I’ll spend more time with my kids, I’ll learn a new language…

Just as most of us make these traditional resolutions at this time of the year for ourselves, it’s also a good idea to apply the same consideration to your field service company. Think about your business’s trajectory over the last year, and envision the place where you’d like to be by the end of this year. Set new challenges for your company, and keep on growing to offer better services, reach a larger group of customers and of course, increase your benefits. But, how could you do that? How can you implement all necessary changes in your field service company to achieve all your goals for 2018?

Make your field service company grow in 2018

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Let field service software help you!

There are many reasons why an HVAC company may decide to include a field service software solution in their business strategy. Today, technology is helping in companies thrive in many different areas of industry and commerce, and the HVAC sector can be definitely included in this revolution.

Both your workers and customers can benefit from task automation, which enables technicians to complete jobs faster, and therefore helps you save time and money.

This article sums up some of the advantages your field service company can enjoy if you finally decide to adopt a field service software solution like Synchroteam for your daily workflow.

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Synchroteam at Mobility for Business 2017

Synchroteam at Mobility for Business 2017, Porte de Versailles, Hall 5.1, 17 & 18 October 2017

If any of you are Paris-bound for the rest of the week, be sure to pop over and visit us at Mobility for Business.

Synchroteam at Mobility for Business 2017

We’re here today and tomorrow, as we are every year, waiting to see you at Stand D19. If you’re not familiar with Mobility for Business, it’s a massive trade fair for mobile apps and digital solutions for business. It’s a fascinating show, and a great way to spend the day – but before you race over, a question: Parlez-vous Français?! It’s the one proviso – Mobility for Business is a French-language event.

On se voit la-bàs?

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10 steps to great HVAC newsletters

Last time around we took a look at newsletters in HVAC. Today, we’re going to show you how to make sure your company is creating great HVAC newsletters. Take a look at our 10 tips, try to incorporate them into upcoming newsletters and we guarantee your newsletter results are going to shoot through the roof (uh, figuratively, not literally!). Continue reading

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The HVAC newsletter – a direct line to your customer!

The HVAC newsletter. So many people have them, but so few are making use of this powerful HVAC marketing tool. A newsletter is a semi-regular email or letter that keeps people – most likely your clients – updated on news from your business and other information that might be of interest to them. Businesses like them because they are a really direct way of getting in front of client’s eyes, with the added benefit that many of the people on the list that you send to – the mailing list – have signed up of their own free will.

They WANT you to tell them about your business!

Tell us more about aircon units!

It’s an especially great way to communicate with customers in the HVAC sector, because for you, other types of marketing – like social media, content marketing, and video marketing – are a big ask, depending on your company style and the breadth of your marketing imagination (which can be tough when you’re talking about heating ducts!).

Assess what you’ve got

Do you already have a HVAC newsletter? Do you think it’s as powerful a tool as it could be? Many HVAC businesses don’t. They have a newsletter, but it’s old, unplanned and, speaking honestly, just a little boring. Maybe you haven’t even made the move to email, and still send out a postal mailing a few times a year?

A recent newsletter from Oliver

Oliver’s HVAC newsletter

The great thing about newsletters is that it’s very, very easy to check out the competition. Either sign up for a rival newsletter yourself and check it out when it lands in your inbox, or Google “brand +newsletter” to see what the big names in your industry are doing – many have copies online for people to browse. Either way, take a long hard look at your newsletter and decide if it’s up to scratch. If not, now might be the time to take your HVAC newsletter from average to something that’s definitely top of the class.

No goal, no newsletter!

If you’ve decided to renovate your newsletter, the first thing you need to look at is your overall business and marketing goals. Newsletters are a type of content marketing, and like blog posts, ebooks and videos, it’s something where it is easy to lose time and money without getting anything back.

The way to prevent this is to make sure your newsletter has a goal that helps your marketing goals, which in turn help your business goals. If there’s no goal, warning bells should ring – if you don’t have a goal, you’ve got nothing to aim for, no way of measuring your work and nothing to improve!

Have you tried Synchroteam’s field service software yet? The trial is awesome – and free! Try it now!

Improve your newsletter

How to make an excellent newsletter is a whole article that we’re going to save for another day. That said, we do have a few tips to get you started…

  1. Style – Pay attention to style. Your newsletter should look good and respect company branding
  2. Goals – Bear your goals in mind when writing or planning your newsletter to ensure no effort is wasted
  3. Tools – Consider using a tool like Mailchimp, Maropost, AWeber or Emma to automate the job and make it more professional
  4. Help – Consider outsourcing your newsletter to a professional if you don’t have the skill or desire in-house
  5. Clients – Remember that newsletters are all about your clients, not your company!
  6. Educate – You should be trying to entertain or educate your clients, not selling to them
  7. Continue – Always add a CTA (call to action) to your newsletters. This could be something like “book a check-up”, “download our app” or “talk to an expert” – it should be something that helps facilitate another goal

Getting more subscribers to your HVAC newsletter

Whether or not you have a newsletter, you should be collecting email addresses to add to your mailing list. This often happens when someone becomes a customer, but to add a little extra to the process, consider pop-up notifications on your website asking people to join the list, add new customers (paying attention to local privacy and data collection laws), asking potential clients to join on contact with your company, or simply leaving physical sign-up sheets at events and in shops.

Once you’ve built up a decent audience, try the mailing sequence of content – content – sale (new product, updated product, upsell, etc.) – content – content. Then try to improve the newsletter with every mailing – there are more resources out there than you could possibly need.

A final word of warning – getting email addresses from clients is an impressive feat. It shows they trust you and are confident you won’t abuse that trust. Treat them like gold, or risk losing your customers, and your reputation!

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HVAC video marketing – a new direction for your online marketing?

If you’re in the HVAC or other service business, it can be difficult to catch your customers’ eye. So how do you keep people aware of what you do, propel your website to the top of search pages, and remain current?

Have you considered boosting your online presence with HVAC video marketing?

HVAC video marketing

How-to videos are very popular on YouTube. Did you know that they are just as popular on search engines? The biggest search engine in the world (Google) will display video results on the 1st page of results. This is an excellent way to catch the eye of prospective customers. Continue reading

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5 tips for a hypnotizing HVAC website!

How Does Your Website Grow?

So you have a HVAC website and you’re wondering why so few people stay on it. Let’s face it, HVAC topics can be a hard sell sometimes. If you follow our guidelines, however, there’s no reason why you can’t outshine the rest!

Stay Connected

Do you have social networks for your HVAC company? Make sure to include them on your company website, and make sure those links are ‘clickable’ and open on a separate page or tab.

open new links in new tabs

Check your link settings

Once you attract a visitor to your website, you want them to hang around and see what you’re about. If you direct people way from your site, make sure that the link opens in a new tab. This way the visitors can always return to the original page and you lose less traffic down the rabbit hole that social media can be!

What’s On Your HVAC Website?

Is your website full of text with very few pictures? Is it rich in content and engaging?

Where you do have pictures are you using stock images? We’ve all seen the lovely websites with the same smiley staff members and wondered where we’d seen that friendly (and strangely good-looking) office worker before!

Synchroteam office wall

Ok, so it’s not an employee, but it IS our real office!

One of the greatest assets your company will ever have is your workers. So why not champion the staff and use pictures of them working? This is a great way to engage customers with the work that your team does and to help them identify the people they will meet on a service call.

YouTube And Video

Did you know that YouTube is owned by Google? YouTube itself has a powerful search engine which plugs back into Google. You can’t afford not to be on YouTube with your own company-specific channel if search is important to your HVAC company.

The good news is that videos you post on YouTube will boost your search ranking. You can use your channel to share simple fixes for common customer complaints, show a typical day for a service engineer, or even a walkthrough of a recent project. YouTube videos can be easily embedded into most websites and blogs, which you can set to automatically play. Auto-play will increase your views on your channel and ultimately improve your search ranking even further.

Be Responsive

How does your HVAC website look on different devices? Does it adapt to the size of the device you’re using? Does it scale to a handheld smartphone, then increase in size for a tablet, and look completely different on a desktop? If so then you’ve aced one of the most important website tests there is.

Responsive Design Testing

Test the responsiveness of your site with a tool like this

Having a ‘responsive website’ is extremely important on today’s internet. The majority of visitors to your website will use a smartphone to find you. If your website doesn’t work on a smartphone, then it’s time to review your settings.

Keep Customers Informed

It’s always a good idea to use your website to inform your customers of news, updates, and special offers. It’s natural that your news should go onto your website, even if you do enjoy the instant gratification of sharing good news on social media. We’d advise you mark an occasion for posterity and use your website as well.

Even better, why not pop an email subscription box underneath your news, or on the footer of your website? If you can catch the attention of a visitor for long enough they’ll sign up. Treat each email address like gold-dust. It’s a sign that you’re doing something right, that people are interested in what you do, and that a customer will likely return to you for future business.

Why not use your tips above to give your website a tune-up today?

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