Every owner of a field service management business, no matter its size, knows that marketing plays a key role in their road to success. Or at least they should be aware of it, because an effective marketing and advertising campaign can help you achieve great things: boost up your newly created company (so necessary during the first days!), advertise new products to services, and give your business an identity, among others. However, good advertising can be quite expensive – and if done poorly, ads can have an unexpected negative impact.
In his article Effective advertising or Feeding your Ego?, Patrick Peterson creates a list with different ways to advertise your field service management business, but not all of them are equally useful. In fact, Peterson classifies them into three different groups, according to their efficiency: great, good and bad. Because even though one could just evaluate marketing campaigns according to their return over investment, Peterson goes a step beyond and explains some real examples of how specific types of ads can fail horribly.
In the end, everything goes down to one single question that you must ask yourself before giving green light to any marketing campaign for your field service management business: is this something that will encourage people to become customers, or just a way to give my company some self-glorification?