When you think about the net value of clients in your maintenance company, it really makes you stop and consider the image you’re presenting of your HVAC business, and how it works in order to attract (and most importantly, retain!) new customers.
However, all companies make mistakes in this area, and your maintenance company is no exception. Whether it’s the lack of a proper marketing campaign or the poor training of your technicians, you’re bound to make mistakes along your career as HVAC manager. Here are the most common ones.
